Mike Su is a seasoned digital media executive, having built multiple brands from the ground up. He is currently an executive on the content team at Snapchat, where he runs Yellow, an accelerator program investing in creative companies. Prior to Snap, Mike was Chief Product Officer at the leading Latinx digital media company mitú, where he oversaw product, audience development and data. Mike helped transform mitú from a Multi-Channel Network to a full fledged digital media brand, garnering over half a billion content views a month. Mike joined mitú from Upworthy, frequently cited as the fastest growing digital media brand ever. Prior to that he had a mobile gaming startup, and was VP of Product for Break Media. Mike also serves on the Los Angeles board of Defy Ventures, a prison entrepreneurship training program.